I don’t hand you a cookie-cutter plan. I help you build a strategy that’s actually yours.
If you’ve tried to DIY your way through social media, a website refresh, and a dozen “proven” tips hoping something would finally stick, I get it. That’s exhausting, and it’s not your job to have figured all this out on your own. I get to know your business first, then help you make clear, informed decisions about what comes next.
The Seasoned Strategist
Twenty-five years of learning what actually works, not what’s trending this week.
I’m Meisie Beauvais, a marketing strategist with more than 25 years across broadcast journalism, TV marketing, advertising, and small business strategy. I hold an MBA in marketing. Over that career, I’ve worked directly with 60+ businesses as a freelance strategist and through agency roles, led marketing promotions for 11 TV stations, and served as marketing director for a magazine publication company spanning 4 brands, alongside volunteer work leading marketing and media for several community committees.
My strategies go well beyond social media: content strategy, email marketing, funnels, website updates, event support, PR, video, and channels like Pinterest and YouTube, whatever actually reaches your customers. I’ve spoken at workshops on the importance of content repurposing, because the businesses that keep up without burning out are the ones who make one piece of content work multiple ways, not the ones creating something new for every platform every day.
ORIGIN STORY
Prepped in newsrooms and TV stations, long before marketing was my job title.
I started my career as a sports reporter and news producer before moving into marketing and media full time. That background shapes how I work now: understand the story first, then decide how to tell it. It’s the same instinct I bring to a small business’s marketing, know what’s actually true about the business and its customers before recommending a single tactic.
Based in San Antonio. Working with business owners everywhere.
I’m based in San Antonio, and I work with small business owners here and virtually, nationwide. Wherever you’re located, the approach is the same: understand your business first, then build the plan.
What you can expect from working with me
You know your business. You’ve probably already heard you need a stronger strategy, clearer messaging, better positioning, and you know it’s true. What’s usually missing isn’t the will to do it, it’s someone with the authority and experience to turn that knowledge into a plan you can actually execute.
01
Strategy first, not another tactic.
You don’t need another platform to learn or another tactic to try. You need a strategist who can look at your goals, your customers, and what’s already working, then tell you what comes next.
02
Repurposed, not reinvented every week.
Once your message is clear, it should work harder. One piece of content, used multiple ways across the channels that actually reach your customers. Say “Goodbye” to the constant scramble for something new.
03
A plan, not a to-do list.
You’ll walk away with an order of operations, what to do first, what to do next, and why, not just a list of things you could try.
Working with Meisie has been such a gift. She brings both strategy and heart to her marketing support, and it shows in every detail. She has a way of understanding not just the business, but the deeper message behind it. Her creativity, organization, and encouragement have helped clarify my brand voice and keep our campaigns flowing with ease. I’m truly grateful for her insight and partnership this year.
Kristy Wagner
Co-Owner, Transcend Health Spa
Ready to stop guessing and start with a plan that’s actually yours?
Let’s talk about where your business is today, what’s getting in the way, and how I can help you move forward with a clearer plan.