Choose focused, strategy-led support for your small business marketing. Whether you need clearer messaging, a content plan, email automation, website copy updates, or a 90-day roadmap, these services help you simplify your marketing, improve visibility, and build systems that support lead generation. Built for real life. Built for how people and AI find you today.
Strategy and Clarity
- Marketing Strategy Snapshot (90-minute working session + recap)
Clear priorities, what to focus on, what to stop, and next steps. - 90-Day Marketing Roadmap
A simple, realistic plan with themes, channels, cadence, and milestones. - Offer Clarity and Packaging
Tighten what you sell, how you describe it, and how it fits into a lead path. - Audience and Persona Development
Ideal client profiles + messaging notes (you’ve done this using CRM/Salesforce data). - Campaign Strategy and Launch Plan
For promos, events, lead magnets, seasonal pushes, or service rollouts.
Brand and Messaging
- Homepage Messaging and Positioning
Hero copy + value props + section flow (what you’ve been doing in this thread). - Brand Voice Guide
Tone, vocabulary, do/don’t list, sample posts/captions, “sounds like / doesn’t sound like.” - Messaging Toolkit
One-liners, elevator pitch, FAQs, objections, and CTA language that doesn’t feel salesy. - StoryBrand-Style Brand Narrative
Clear “problem → plan → success” story for site and socials (Donald Miller-inspired).
Website and Conversion Foundations
- Website Copy Refresh (Top Pages Only)
Home, About, Services, Contact—clarity + conversion + search-friendly. - Lead Path Audit (Website + CTA + next step)
Identify leaks and fix confusion: forms, CTAs, flow, booking steps. - SEO + AI Search Visibility Quick Wins
On-page improvements (headings, metadata guidance, internal links, FAQ blocks, topical clarity). - Local Visibility Boost (if relevant)
Google Business Profile optimization + local keyword guidance + review prompts (you’ve included this in proposals).
Content Strategy and Production Support
- Content Strategy Map (Pillars + Topics + Cadence)
What to post, why it matters, and how it supports leads (no random posting). - 30/60/90-Day Content Calendar
Organized by themes, offers, and customer journey stages. - Content Repurposing System
Turn one long-form piece into multiple assets (social, email, blog, LinkedIn). - Copywriting: Captions + Posts (batch packages)
Platform-specific writing for LinkedIn, Instagram, Facebook (optimized for social search). - Thought Leadership Articles (LinkedIn / Blog)
Authority-building pieces with discoverability in mind. - Podcast/Guest Feature Support
Pitch angles, talking points, bios, and promo assets.
Email Marketing and Automations
- Newsletter Setup or Refresh
Structure, sections, voice, and a repeatable template. - Welcome Email Sequence
From “new subscriber” to “ready to book” (you’ve built these flows). - Nurture Sequence for a Lead Magnet
Educational + trust-building + soft conversion. - Re-engagement / Win-Back Campaign
Bring cold leads/subscribers back into motion. - Email Platform Cleanup + Tagging Plan
List hygiene, segmentation strategy, and naming conventions (Flodesk/HubSpot-type work).
Systems and Operations
- Marketing Systems Setup (Trello/Asana-style)
A working board with workflows, checklists, and a content pipeline. - Marketing SOPs and Templates
Repeatable docs for posting, newsletters, blog publishing, approvals, handoffs. - CRM + Pipeline Organization (light build)
Basic lifecycle stages, lead tracking, follow-up reminders, and simple reporting. - Client Journey Mapping
What happens from inquiry → booking → onboarding → retention.
Social Media Foundations
- Profile Optimization (bio, keywords, highlights, link strategy)
Designed for discoverability and clarity. - Content System Setup (not daily posting)
A sustainable cadence + format guidance + topic bank. - Engagement Strategy (human-first, not spammy)
Commenting, networking, and relationship-building approach (especially for LinkedIn). - Hashtag and Social SEO Set
Evergreen + niche + local (when relevant).
Partnerships, Events, and Community Visibility
- Partnership Outreach Kit
One-pager, pitch email templates, talking points, collaboration menu. - Event/Trade Show Prep Kit
Messaging, booth flow, lead capture plan, follow-up emails (you’ve led trade shows). - Community + Media Partnership Plan
Local visibility strategy leveraging partnerships and community touchpoints.
PR and Communications
- Press Release Writing
Professional release + distribution guidance. - Media Bio + Speaker One-Sheet
Great for podcasts, panels, guest features. - Internal/External Announcement Emails
Clear, warm, well-structured updates for organizations or client audiences.
Workshops and Intensives
- Team Marketing Clarity Workshop (60–90 min)
Align messaging, priorities, and roles. - “What Do I Post?” Content Workshop
Practical topics + formats + cadence + repurposing. - AI-Aware Marketing Training (non-techy)
How search is changing and what to do without chasing trends.